Vision

    APP will continuously be the world’s premier fully-integrated green-cycle forestry, pulp and paper, green-cycle conglomerate.

    1、Integrated: Increase the overall benefit to the business by operating throughout the industry chain from forestry, pulp and paper to converted paper products and related industries.
    2、he Largest: Be the leader in the industry and number one in the world, equipped with the largest production capacity, the most state-of-the-art technology and the most thorough customer service network.
    3、The Strongest: Manufacture high-quality products to maximize profitability through the most effective management team and the strongest R&D.
    4、Green cycle：Take care of the large cycle from afforestration to pulp & paper making, as well as the small cycle of using recycling paper for production.

Mission

    1、Sensitivity to the Environment: Promote afforest ration to naturally increase forests back into the environment, minimize erosion, alleviate greenhouse effects and benefit everyone.
    2、Advocate paper-making culture: Promote the sustained manufacturing of pulp and paper to preserve this ancient Chinese tradition.
    3、Improve lifestyles:Perfect mankind’s needs in printing, packaging, writing, sanitation, etc.

Values

1.Pursuing Excellence
    • Keep pushing the limits and challenging ourselves
    • Continuously improve and strive for the best
    • Get better than good, do things fast and well

2. Integrity
    • Be a humble and surefooted person, do things in earnest
    • Being modest and frank, practice what you preach
    • Strictly keep secret information of the company

3. Leadership
    • Set a good example for your subordinates
    • Be active and aggressive, make innovations and breakthroughs and create maximum values
    • Motivate your subordinates and inspire potential of your team

4.Ownership
    • Promote the sense of ownership
    • Everyone is responsible for the fate of our company
    • Proactively show your abilities and wisdom during work

5. Teamwork
    • Set up study model and motivate each other
    • Frequent communication, help each other
    • Mutual respect, common progress

Management Philosophy

1.Respect to Individual
    • Employee is the most valuable asset of our company
    • Offer study and development opportunities, provide a platform for employees to develop their talents

2.Innovation and Development
    • Make innovations and breakthroughs, adopt advanced science and technologies
    • Create high value-added products needed by the market

3.Customer Satisfaction
    • Reverse thinking, market oriented, set customer satisfaction as our biggest goal
    • Continuously develop our business and provide products and services exceeding market prices for customers

4.Highest Performance
    • The Group requires all employees to do things correctly in a scientific way.
    • Use the best performance of world leading companies as a benchmark to measure the business results achieved by our employees and teams, and strive to be No.1 in the world.